Octang wrote:I finally got time to sit down and listen to the pod cast. First of all, I have to say John Eberhart knows way more about deer hunting than I do, so I can't knock his track record or success. However, I found portions of his interview to be arrogant and condescending. But my biggest gripe with him is his shilling of scent lok products without any disclosures.
I make my daily living through online marketing and the FTC has very clear rules about promoting products you are affiliated with. Regardless of whether he gets paid, or simply gets his clothing for free, his constant promotion of scent lok without first disclosing his relationship (without needing to be asked) is a blatant violation of the FTC’s Endorsement Guides. The moment you enter any sort of relationship with a brand a preemptive disclosure is required if you are going to discuss their product. I've written hundreds of sponsored posts and always played by the rules so it really irks me to see another influencer skirting the guidelines. Like, why should I have to put a big "SPONSORED" disclosure in all of my content this guy doesn't?
#endrant
I'm done commenting on JE behaviors, its not worth my time and I would advise everyone else to do the same, but what you bring up is a huge gripe of mine across the hunting industry. If the FCC cracked down on the hunting industry and everyone who is bought and paid for but don't admit it a bunch of people would be getting some big fines.
I am not sure why it hasn't been enforced...maybe not enough money in hunting. To us it is big $$ but to the FCC it is peanuts compared to other industries.